Aiwa Review: Review Guide

Aiwa








Aiwa (アイワ) is a customer electronics brand name owned and utilized by numerous business in various areas of the world. American and other areas are owned by Chicago-based Aiwa Corporation. Towada Audio based in Tokyo owns rights in Japan and in other places and has been producing Aiwa-branded items because 2017. In Mexico and other countries in Latin America, rights are owned by Audio Mobile Americas, S.A.Aiwa was founded in 1951 and was once an internationally well-regarded brand known for making quality audio products such as speakers, boomboxes and stereo systems. [1] It was the market leader in a number of item classifications. Aiwa created the very first Japanese cassette tape recorder in 1964. [2] The business was noted on the Tokyo Stock Market from October 1961 up until September 2003. The business was founded on June 20, 1951, as AIKO Denki Sangyo Co., Ltd., manufacturing microphones, and changed its name to Aiwa Co., Ltd. (アイワ株式会社), on March 10, 1959. [4] Mitsuo Ikejiri worked as president up until 1969. The company was a leading producer of audio items, including headphone stereos, minicomponent stereo, portable stereo systems, minidisc gamers, CD and cassette players, and car stereo systems throughout the 1970s, 1980s, and 1990s. [5] [6] Nearly 86 percent of business profits were originated from such audio items. 12 percent came from items such as televisions and VCRs, and the remaining two percent from computer peripherals and other life items. Aiwa marketed Japan's very first boombox, the TPR-101, in 1968, along with the first cassette deck, TP-1009. In 1980, Aiwa created the world's first individual stereo recorder, TP-S30. In spite of Sony being the significant investor, healthy competitors between the 2 brands was thought to be rewarding. [7] In 1990, Aiwa developed the HP-J7 earbuds, created to be vertically placed into the ear. In 1993, the first CD+G-suitable portable CD gamer, the XP-80G, was made. Apart from audio products, Aiwa likewise has been present in other markets. The business likewise made and offered video products such as VCRs, color televisions, DVD gamers, and digital satellite tv tuners. Aiwa was also included in the production of computer system peripheral gadgets, such as modems, terminal adapters, and speakers, and what the company described "life feature items," such as air cleaners and humidifiers. In 1995, it launched a PHS cellphone, called the PT-H50, which was made for the DDI Pocket network in Japan. [8] That same year, an electrical toothbrush, the HA-C10, was launched. Aiwa made more than 89 percent of its output outside Japan, with a heavy focus on the lower-cost southeast Asian nations of Singapore, Malaysia, and Indonesia. The company was also heavily depending on overseas sales, with more than 80 percent of overall earnings being produced outside Japan, with 43 percent in North and South America, 25 percent in Europe, and 13 percent in locations of Asia outside Japan and in other areas. In January 2004, Sony revealed the rebranding and relaunch of Aiwa as a "youth focused, PC-centric" electronics brand. [13] A brand-new logo design existed to the world's media in addition to a statement of Sony's objective to purchase and "rejuvenate" the Aiwa brand. The direction proposed was to profit from the growing trend amongst personal-computer-literate teenagers and young adults to use their PCs for all kinds of home entertainment (television, movies, music, chat). It was also used to broaden in markets where Sony is not as strong. Products of Aiwa include music centres, Hi-Fi, cd players, boombox radios and portable CD gamers. The first logo design of the business included AIWA in capital letters, in usage up until 1991. The 2nd logo design changed the font to a lowercase one, as Aiwa. In 2004, after the acquisition by Sony, the logo design was rebranded as part of Sony's efforts to 'renew' the brand name, and was in use up until the brand's retirement in 2006. Given that the brand name's resurrection in 2015, the second (1991-- 2003) logo design is back in use. All logo designs were colored red.


Aiwa review