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Flavor of Life

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Single Cover
Artist
Utada Hikaru
Single
Flavor Of Life
Released
2007.02.28
Catalog Number
TOCT-40095
Price
¥1,100
Tracklist
  1. Flavor Of Life
  2. Flavor Of Life -Ballad Version-
  3. Flavor Of Life (Original Karaoke)
  4. Flavor Of Life -Ballad Version- (Original Karaoke)
  5. Flavor Of Life -Antidote Mix- (CD Only Bonus Track)


Information

"Flavor Of Life" is Utada Hikaru's 18th single. The ballad version of the song was used as the insert song for the dorama Hana Yori Dango 2. "Flavor Of Life", when first released as a ringtone on the 5th of January, debuted at #14 on the ringtones chart, but when on to hold the #1 position for 36 non-consecutive days. In the first six days since release it had been downloaded over 100,000 times, and after 45 days on the charts had been downloaded over 1.5 million times. In January alone this resulted in a triple platinum certification from RIAJ. "Flavor Of Life -Ballad Version-" would eventually receive both a two million certification for Chaku-Uta, and a double platinum certification for Chaku-Uta Full downloads from RIAJ. The original would later receive both a million certification and a triple platinum certification for the same. "Flavor Of Life" would eventually rank as the best-selling ringtone of all time in Japan, recording 5.580 million downloads in sales by the end of March 2007. "Flavor Of Life" also became the first single to recieve a platnium certication for PC downloads from RIAJ. The CD single itself would reach #1 on the Oricon Weekly charts for three consecutive weeks, her only other single to do this besides "Hikari" in 2002. The physical single release of "Flavor Of Life" features the "Antidote Mix" of the song, not available through other means such as digital download. "Flavor Of Life -Ballad Version-" was ranked the #2 most downloaded song of 2007 on Recochoku. The original version was #11 on the chart. The single sold a reported total of 644,259 copies, making it the #2 single of 2007.


TV Performances

Song Information

Lyrics
Utada Hikaru
Music
Utada Hikaru
Original Version
Arrangement: Utada Hikaru
Keyboards and Programming: Utada Hikaru
Additional Programming: Tomita Yuzuru and Alexis Smith
Acoustic Guitar: Alexis Smith
All Vocals: Utada Hikaru
Recording: Matsui Atsushi
Mixing: Goetz B. for 365 Artists
Produced by Utada Hikaru, Miyake Akira and Utada Skingg Teruzane
Ballad Version
Arrangement: Utada Hikaru, Tomita Yuzuru and Alexis Smith
String Arrangement: Utada Hikaru, Tomita Yuzuru and Alexis Smith
Keyboards & Programming: Alexis Smith
Acoustic Piano: Okamoto Hiroshi
Acoustic Guitar: Kon Tsuyoshi
Eletric Bass: Alexis Smith
Strings: Kinbara Chieko Strings
All Vocals: Utada Hikaru
Recording: Matsui Atsushi
Mixing: Goetz B. for 365 Artists
Produced by Utada Hikaru, Miyake Akira and Utada Skingg Teruzane

Disambiguation

There are five versions of "Flavor Of Life" to be found in Utada Hikaru's discography. These different versions are:

Flavor Of Life
Found on "Flavor Of Life" single as track #1. This version has no PV.
Flavor Of Life -Ballad Version-
Found on "Flavor Of Life" single as track #2. This version is used in the PV. It features an acoustic arrangement
Flavor Of Life (Original Karaoke)
Found on "Flavor Of Life" single as track three. This is the original version without any vocals.
Flavor Of Life -Ballad Version- (Original Karaoke)
Found on "Flavor Of Life" single as track four. This is the ballad version without any vocals.
Flavor Of Life -Antidote Mix-
Found on "Flavor Of Life" single as track five. This version is a much more R&B style. Some fans have expressed that it reminds them of Utada's original style.

Charts

Oricon Chart Positions

Utada Hikaru promoting the single
Mon Tue Wed Thu Fri Sat Sun Week Rank Sales
- 1 1 1 1 1 1 1 270,605
1 3 1 1 1 1 1 1 140,479
1 3 3 2 1 1 1 1 79,727
1 5 3 3 3 3 3 3 48,243
4 6 5 5 4 3 2 5 26,156
3 14 12 9 6 4 4 6 17,908
5 12 9 9 8 6 6 8 12,535
6 24 22 20 16 12 12 20 9,206
9 27 26 22 20 18 16 23 7,638
15 20 19 19 17 15 14 20 6,626
19 42 43 31 28 35 24 36 3,634
28 47 - 43 42 48 32 47 2,257
33 - - - 44 42 44 64 2,193
46 - - - - - - 75 1,561
- - - - - - - 111 870
- - - - - - - 113 904
- - - - - 47 - 103 1,051
- - - - - - - 106 845
- - - - - - - 115 727
- - - - - - - 143 752
- - - - - - - 161 601
- - - - - - - 161 566
- - - - - - - 101 976
- - - - - - - 96 1,037
- - - - - - - 126 836
- - - - - - - 136 586
- - - - - - - 163 484
- - - - - - - 196 400
- - - - - - - 129 587
- - - - - - - 117 626

Total Reported Sales: 670,510

Chaku-Uta downloads for the Ballad Version
Week Mon Tue Wed Thu Fri Sat Sun
1/1-1/7 - - - - 14 5 2
1/8-1/14 1 1 1 1 1 1 1
1/15-1/21 1 2 2 2 2 2 2
1/22-1/28 2 2 2 2 1 1 1
1/29-2/4 1 1 1 1 1 1 1
2/5-2/11 1 1 1 1 1 1 1
2/12-2/18 1 1 1 1 1 1 1
2/19-2/25 1 1 1 1 2 2 4
2/26-3/4 2 2 2 2 2 1 1
3/5-3/11 1 1 1 1 2 2 2
3/12-3/18 4 4 4 4 5 6 5
3/19-3/25 5 5 5 4 x x x

Total Ring Tone Downloads: 7,700,000+

Chaku-Uta downloads for the Original Version
Week Mon Tue Wed Thu Fri Sat Sun
2/19-2/25 45 28 19 13 12 7 5
2/26-3/4 5 4 3 3 3 3 3
3/5-3/11 2 2 2 2 1 1 1
3/12-3/18 3 3 3 3 4 5 6
3/19-3/ 6 7 7 7 x x x
Chaku-Uta downloads for the Ballad Version's PV
Week Mon Tue Wed Thu Fri Sat Sun
2/19-2/25 - 4 3 1 1 1 1
2/26-3/4 1 1 1 1 1 1 1
3/5-3/11 1 2 2 2 2 2 2
3/12-3/18 2 3 3 3 3 4 5
3/19-3/25 5 6 6 5 x x x

External Links