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Butter
- Artist
- BTS
- Digital Single
- Butter
- Released
- 2021.05.21
- Digital Tracklist
- Butter
- Butter (Instrumental)
- Vinyl Tracklist
- Butter
- Cassette Tracklist
- Side A
- Butter
- Side B
- Butter
- Digital Single
- Butter (Hotter Remix)
- Released
- 2021.05.28
- Tracklist
- Butter
- Butter (Hotter Remix)
- Butter (Instrumental)
- Digital Single
- Butter (Hotter, Sweeter, Cooler)
- Released
- 2021.06.04
- Tracklist
- Butter
- Butter (Hotter Remix)
- Butter (Sweeter Remix)
- Butter (Cooler Remix)
- Butter (Instrumental)
- Information
"Butter" is a digital single released by BTS. It's their second song performed in English, with Dynamite being the first. It was first released as a digital single, with a physical edition released later on June 9th. The physical single was released in two versions, 'Cream' and 'Peaches', with the difference between the two resting on the contents of the package.
The song was downloaded 27,772 times on its first day of release in Japan. This marks their largest digital sales in a debut day. It also set a new record for the biggest debut on Spotify, with 11.042 million first-day streams.
The first remix of the song, "Butter (Hotter Remix)", was released on May 28th as a second digital single. It was accompanied by a new music video.
The song reached the #1 spot on the Billboard Hot 100 Charts. It became the song with the largest sales week, surpassing their previous record set with "Dynamite".
On June 4th, another two remixes, Sweeter Remix and Cooler Remix, were released as a celebration for reaching Number 1 on the Billboad Hot 100 charts.
Live Performances
- [2021.05.23] 2021 Billboard Music Awards
- [2021.05.25] The Late Show with Stephen Colbert
- [2021.05.28] Good Morning America Summer Concert
- [2021.06.18] NTV Music Blood
- [2021.06.21] CDTV Live! Live!
Song Information
- Songwriting
- Ron Perry, Stephen Kirk, Rob Grimaldi, RM, Alex Bilowitz, Sebastián García, Jenna Andrews
- Vocals
- Jungkook, V, Jin, Jimin, SUGA, RM, j-hope
- Other Information
- Producer: Ron Perry, Stephen Kirk, Rob Grimaldi
- Vocal Arrangement: Stephen Kirk, Rob Grimaldi, Jenna Andrews, Pdogg
- Recording Engineer: Keith Parry, Juan “Saucy” Peña, Pdogg
- Mixing Engineer: Șerban Ghenea
- Mixing Assistant: John Hanes
- Mastering: Chris Gehringer
Music Video
The music video for "Butter" was released on May 21st, with a teaser previously released on May 19th. It achieved an all-time record for the biggest music video première on YouTube, as well as most views withing its 24 first hours. It surpassed the previously record set by their single "Dynamite".
On May 28th, they released another music video for their first remix of the song, "Hotter Remix". The music video was shot with a still camera. It usually had one member focused with the rest of the band in the back but out of focus.
A 'special performance video' was released on May 30th. It features the original version of the song. It was filmed fully inside a building, showing the full choreography of the song.
On June 5th, a third official music video was released, this time for their remixed version of the song, 'Cooler Remix'. It features BTS performing the full song on the gym set used on their first video.
Credits:
Official Music Video
- Director: Yong Seok Choi (Lumpens)
- 1st AD: Jihye Yoon (Lumpens)
- 2nd AD: Ran Ro (Lumpens)
- PA: Soeyoung Park, Minsu Kim
- Director of Photography: Hyunwoo Nam (MOTHER)
- B Camera Operator: Eumko
- Focus Puller: Sangwoo Yun, Youngwoo Lee
- 2nd AC: Eunki Kim, Eunil Lee
- 3rd AC: Youngseo Park
- DIT: Yuntae Go
- Techno Crane: Service Vision
- Gaffer: Song Hyunsuk (Real Lighting)
- Lighting Crew: Choi Jung Hyun, Hwang Uigyu, Park Gyutae, Park Yeonghwan, Park Cheonil, Lee Harim, Park Nojun, Lee Jaeheung, Lee Seonggyun, Lim Seokgyu
- Art Director: Bona Kim, Jinsil Park (MU:E)
- Assistant Art team: Yeri Kang, Jieun Yoon(MU:E)
- Art-team Manager: ilho Heo (MU:E)
- Show Light: Sung Kang Jun (Jshow Company), Minseok Choi, Minseok Choi, Yebum Bang, Junho Jeong, Jiwoong Han, Yerim Kwon, Haeyoung Kang
- Producer: Emma Sungeun Kim (GE PRODUCTION)
- Production assistant: An Ju Young, Han Ji Hoon
- VFX: PLASTIC BEACH
- VFX Supervisor: OHZEON
- VFX Assistant Supervisor: JOJEEM
- VFX Project Manager: Song Chanyoung, Jeong Jieun
- VFX Producer: Jang Kyutae, Ahn Sohyun
- 3D Artist: Lee Kwangwon, Kim Doyeon, Lee Jeonghwa, Jeon Jiwon, Kim Hyeji
- 2D Artist: Jang Gihoon, Lee Hyunjun, Shin Hyeonsung
- FX Artist: We Jungin
- DI: LUCID COLOUR
- Colorist: Wonseok Ko
- DI Crew: Dain Kim, Hwa Dong Jeon, Jaeyeon Baek, Somi Na, Seonyoung Lee
- DI Producer: Sooyun Hyun
- Visual Creative: Nu Kim, Lee Sun Kyoung, Kang Ju Eun, Kim Ga Eun, Hyo Kim, Cha Yeon Hwa
- Performance Directing: Son Sung Deuk, Lee Byung Eun, Yoon Seong Eun, Woo Hyunwoo, Hyewon Park
- Artist Management: Jang Jin Gu, Kim Su Bin, An Da Sol, Park Jun Tae, Yun Taewoong, Lee Seung Byung, Lee Jung Min, Lee Hyeon Ki
Butter (Hotter Remix)
- Director: Yong Seok Choi (Lumpens)
- 1st AD & Edit: Jihye Yoon (Lumpens)
- 2nd AD: Ran Ro (Lumpens)
- PA: Soeyoung Park, Minsu Kim
- Director of Photography: Hyunwoo Nam (MOTHER)
- B Camera Operator: Eumko
- Focus Puller: Sangwoo Yun, Youngwoo Lee
- 2nd AC: Eunki Kim, Eunil Lee
- 3rd AC: Youngseo Park
- DIT: Yuntae Go
- Techno Crane: Service Vision
- Gaffer: Song Hyunsuk (Real Lighting)
- Lighting Crew: Choi Jung Hyun, Hwang Uigyu, Park Gyutae, Park Yeonghwan, Park Cheonil, Lee Harim, Park Nojun, Lee Jaeheung, Lee Seonggyun, Lim Seokgyu
- Art Director: Bona Kim, Jinsil Park (MU:E)
- Assistant Art team: Yeri Kang, Jieun Yoon(MU:E)
- Art-team Manager: ilho Heo (MU:E)
- Visual Creative: Nu Kim, Lee Sun Kyoung, Kang Ju Eun, Kim Ga Eun, Hyo Kim, Cha Yeon Hwa
- Performance Directing: Son Sung Deuk, Lee Byung Eun, Yoon Seong Eun, Woo Hyunwoo, Hyewon Park
- Artist Management: Jang Jin Gu, Kim Su Bin, An Da Sol, Park Jun Tae, Yun Taewoong, Lee Seung Byung, Lee Jung Min, Lee Hyeon Ki
'Butter' Special Performance Video
- Production Artist Contents Studio (HYBE 360)
- Director: Jang Jeong In
- Assistant Director: Jeong Ji Won
- Director of Photography Sunny Inspires
- 1st AC: Seo Seo Hee
- 2nd AC: Jang Byung Ho
- 3rd AC: Jin Sil Han
- DIT: Lee Leenu
- Gaffer: Kim Myung Soo (FILL LIGHT)
- Lighting Crew: Shin Jung Ho
- Performance Directing: Son Sung Deuk, Lee Byung Eun, Yoon Seong Eun, Woo Hyun Woo
- Styling Directing: Kim Su Rin, Jang Hye Min, Kim Ji Eun
- On-Site Production: An Ji Yeon, Shin Hye Ri, Yu Dong Hun, Lee Jae Hyang
- Fan Contents Coordination: Bang Woo Jung, Cha Se Ra
- Artist Management: Jang Jin Gu, Kim Su Bin, An Da Sol, Park Jun Tae, Yun Tae Woong, Lee Seung Byung, Lee Jung Min, Lee Hyeon Ki, Jeong Dae Seong (BIGHIT MUSIC)
'Butter (Cooler Remix)'
- Director: Yong Seok Choi (Lumpens)
- 1st AD & Edit: Jihye Yoon (Lumpens)
- 2nd AD: Ran Ro (Lumpens)
- PA: Soeyoung Park, Minsu Kim
- Director of Photography: Hyunwoo Nam (MOTHER)
- B Camera Operator: Eumko
- Focus Puller: Sangwoo Yun, Youngwoo Lee
- 2nd AC: Eunki Kim, Eunil Lee
- 3rd AC: Youngseo Park
- DIT: Yuntae Go
- Techno Crane: Service Vision
- Gaffer: Song Hyunsuk (Real Lighting)
- Lighting Crew: Choi Jung Hyun, Hwang Uigyu, Park Gyutae, Park Yeonghwan, Park Cheonil, Lee Harim, Park Nojun, Lee Jaeheung, Lee Seonggyun, Lim Seokgyu
- Art Director: Bona Kim, Jinsil Park (MU:E)
- Assistant Art team: Yeri Kang, Jieun Yoon(MU:E)
- Art-team Manager: ilho Heo (MU:E)
- DI: LUCID COLOUR
- Colorist: Wonseok Ko
- DI Crew: Dain Kim, Hwa Dong Jeon, Jaeyeon Baek, Somi Na, Seonyoung Lee
- DI Producer: Sooyun Hyun
- Visual Creative: Nu Kim, Lee Sun Kyoung, Kang Ju Eun, Kim Ga Eun, Hyo Kim, Cha Yeon Hwa
- Performance Directing: Son Sung Deuk, Lee Byung Eun, Yoon Seong Eun, Woo Hyunwoo, Hyewon ParkArtist Management: Jang Jin Gu, Kim Su Bin, An Da Sol, Park Jun Tae, Yun Taewoong, Lee Seung Byung, Lee Jung Min, Lee Hyeon Ki
Accolades
Guinness World Records
- [2021] Most viewers for the premiere of a video on YouTube
- [2021] Most viewers for the premiere of a music video on YouTube
- [2021] Most viewed YouTube music video in 24 hours
- [2021] Most viewed YouTube music video in 24 hours by a K-pop group
- [2021] Most streamed track on Spotify in the first 24 hours
TV Music Shows
- [2021.05.29] MBC Show! Music Core #1
- [2021.05.30] SBS Inkigayo #1
- [2021.06.02] MBC Show Champion #1
- [2021.06.04] KBS Music Bank #1
- [2021.06.05] MBC Show! Music Core #1
- [2021.06.06] SBS Inkigayo #1
- [2021.06.12] MBC Show! Music Core #1
- [2021.06.13] SBS Inkigayo #1
- [2021.06.16] MBC Show Champion #1
- [2021.06.19] MBC Show! Music Core #1
Melon Popularity Award
- [2021.05.31] Weekly Popularity Award
- [2021.06.07] Weekly Popularity Award
- [2021.06.14] Weekly Popularity Award
- [2021.06.21] Weekly Popularity Award
Charts
BTS promoting the single.
BTS promoting the single.
BTS promoting 'Butter (Hotter Remix)'.
BTS promoting 'Butter (Cooler Remix)'.
Gaon Digital Chart
| Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | |
|---|---|---|---|---|---|
| Position | 4 | 1 | 1 | 1 | 1 |
| Year | Month | Rank |
|---|---|---|
| 2021 | May | 8 |
Oricon Charts
- Butter
|
|
- Total Reported Downloads: 152,111*
- Total Reported Views: 90,297,871*
- Butter (Instrumental)
- Digital Single Chart
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | Week Rank |
|---|---|---|---|---|---|---|---|
| 6 | - | - | - |
- Butter (Hotter Remix)
|
|
- Butter (Sweeter Remix)
- Streaming Chart
| Week | Rank | Views |
|---|---|---|
| 2 | 17 | 3,966,121 |
| 3 | 20 | 3,673,745 |
Recochoku Single Chart
- Butter
|
|
- Butter (Instrumental)
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | Week Rank |
|---|---|---|---|---|---|---|---|
| - | 34 | - | 125 |
- Butter (Hotter Remix)
|
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- Butter (Sweeter Remix)
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