generasia:Featured article for 2022 week 11

(G)I-DLE promoting I NEVER DIE (2022)

(G)I-DLE

(G)I-DLE ((여자)아이들) is a Korean pop girl group formed by CUBE Entertainment. They debuted on May 2, 2018, with their first mini-album I am and its lead single "LATATA". (G)I-DLE was dubbed the "monster rookie" of 2018 and has been considered one of the most successful South Korean girl groups to not hail from the "big three" record labels. Since their debut, the group has released four Korean mini-albums and six lead songs including "LATATA", "HANN", "Senorita", "Uh-Oh", "Oh my god", "HWAA", and their promotional song, "LION", with all of them reaching the top ten on Billboard's World Digital Songs chart.

The group has also stood out for their direct involvement in their music, with their leader Soyeon and members Minnie and Yuqi writing and co-producing their material. In conjunction with the release of their third mini-album, I trust, in 2020, the group signed with American record label Republic Records to pursue expansion into the U.S. marketplace. Upon its release, the group set the highest record for a South Korean girl group to top the iTunes Top Albums chart and the fourth girl group to sell 100,000 copies in the first week of sales. Their 2020 single album, "DUMDi DUMDi", broke the single album sales record, making it the second best selling girl group single album of all time. (G)I-DLE also became the first K-pop group to be interviewed by Forbes China.

Their first full-length Korean album, I NEVER DIE, is released this week on March 14th.