generasia:Featured article for 2021 week 44
LABOUM
LABOUM (라붐) is a Korean pop 4-member girl group currently under Interpark Music Plus. They debuted in 2014 as a 6-member group under NH Media and Nega Network's joint venture Global H. Their name is taken from the French term meaning "The Party".
In August 2014, NH Media and Nega Network had announced the upcoming debut girl group LABOUM, who had been training for four years. The group was touted as a sister group to NH Media's U-KISS and Nega Network's Brown Eyed Girls. The group released their debut single album "PETIT MACARON" in August. The song was written by Seo Ji Eum, known for hits such as f(x)'s "Electric Shock" and Girls' Generation-TTS's "Twinkle", and composed by Jung Jae Yeob.
With only modest success, it wasn't until their second mini-album MISS THIS KISS in 2017 that they took home their first music show win on Music Bank with the lead track "Hiw hwi". The song was also used as their debut Japanese single, which was released in November 2018 under Nippon Columbia. The single reached #9 on the Oricon weekly singles chart.
Their third Korean mini-album, BLOSSOM, is released this week on November 3rd.
