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Belift Lab
Belift Lab (빌리프랩) is a South Korean record label formed by CJ E&M and Big Hit Entertainment. The label is headed by CEO Kim Tae Ho.
Information
The label was formed as a joint venture between CJ E&M and Big Hit Entertainment with the aim to unveil a new K-Pop group in 2020. Big Hit CEO Bang Si Hyuk will be in charge of creating the band and producing its music. The label hosted rounds of auditions in South Korea, the United States, Japan and other foreign countries, starting March 30, 2019, to recruit members for their new boy group.
