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generasia:Featured article for 2014 week 28

f(x) promoting Red Light (2014)

f(x)

f(x) (에프엑스; pronounced "Effects") is a Korean pop girl group created by SM Entertainment. The group has been given the title of "Asia Pop Dance Group" by their label and are touted as a multinational group since f(x) consists of members from China, the United States, and South Korea. In 2012 it was announced that they would debut in Japan under avex.

Described as a "girl group with a concept that has never been done before with a dynamic feel", the group was announced to debut in fall 2009 with a goal not only for domestic activity in Korea, but for overseas ventures. The sudden announcement of SM Entertainment’s new girl group generated huge buzz in the news. Krystal, the main vocalist, gained early popularity due to being the younger sister of Girls' Generation’s main vocalist Jessica.

SM Entertainment stated "The 'x' in f(x) is a variable, and if it changes, the result will be different. The 'f' stands for 'flower', and the 'x' stands for the female chromosome 'xx'. And like a flower, they will blossom and become hot icons to represent Asia.

f(x)'s third full-length album Red Light will be released this week on July 07, 2014.