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generasia:Featured article for 2020 week 40

BLACKPINK promoting THE ALBUM (2020)


BLACKPINK is a Korean pop girl group created by YG Entertainment. They are the first girl group to debut under YG in seven years since 2NE1. The group consists of four members: Jennie, Lisa, Jisoo, and Rosé. They released their debut digital single "SQUARE ONE" on August 8, 2016 with the lead tracks "Hwiparam" and "BOOMBAYAH", their first number-one hits on South Korea's Gaon Digital Chart and the Billboard World Digital Song Sales chart, respectively. The group's first music show performance was aired on August 14, 2016 on SBS's Inkigayo. They were nominated for their first award for the August 21st episode of the show, which they won, making them the girl group with the shortest time between debut and #1 nomination at the time.

BLACKPINK is the highest-charting female Korean act on the Billboard Hot 100, peaking at #13 with their 2020 single "Ice Cream", and on the Billboard 200, peaking at #24 with "KILL THIS LOVE" in 2019. They were the first Korean girl group to enter and top Billboard's Emerging Artists chart and to top Billboard's World Digital Song Sales chart three times. BLACKPINK is also the first female Korean act to receive a certification from the Recording Industry Association of America with their hit single "DDU-DU DDU-DU" in 2018, which currently has the most-viewed music video by a Korean group on YouTube. They have the most top 40 hits in the United Kingdom among all Korean artists. Their 2018 single "Kiss and Make Up" was the first-ever song by a Korean group to receive a certification from the British Phonographic Industry and to be certified platinum by the Australian Recording Industry Association. Furthermore, their 2020 single "How You Like That" was the first-ever song by a Korean act to receive a certification from Pro-Música Brasil.

BLACKPINK has broken numerous online records throughout their career; the music videos for "Kill This Love" and "How You Like That" each set records for the most-viewed music video within the first 24 hours of release, with the latter breaking three and setting two Guinness World Records. They are also the first Korean group to have two music videos with at least one billion views on YouTube. "How You Like That" also became the fastest Korean single to reach double platinum on QQ Music, China's biggest music streaming platform.

BLACKPINK's other accolades include the New Artist of the Year Awards at the 31st Golden Disc Awards and the 26th Seoul Music Awards, as well as recognition as the most powerful celebrities in South Korea by Forbes Korea in 2019, and as the first female Korean group on Forbes' 30 Under 30 Asia. They were also the first K-pop girl group to win an MTV Music Video Award. They are currently the most-followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

Their first full-length Korean album THE ALBUM is released this week on October 2nd.