Never Ever

CD Art

Artist

Hamasaki Ayumi

Single

NEVER EVER

Released

2001.03.07

Catalog Number

AVCD-30254

Price

¥1,260

Tracklist

1. NEVER EVER "Original Mix"
2. NEVER EVER "Yuta's prayer mix"
3. SEASONS "H-H remix"
4. NEVER EVER "PROJECT O.T MIX"
5. NEVER EVER "Laugh & Peace MIX"
6. NEVER EVER "Empty Pot Shuttlecock wood"
7. evolution "Ayu Can Hear U Mix"
8. NEVER EVER "nicely nice hot stab remix"
9. NEVER EVER "tears of aquarius mix"
10. NEVER EVER "Original Mix" (Instrumental)

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Vinyl Cover

Artist

Hamasaki Ayumi

Vinyl

NEVER EVER

Released

2001.08.11

Catalog Number

RR12-88300

Price

¥1,575

Tracklist

1. NEVER EVER "Dub's Uncategorized Mix 001"
2. NEVER EVER "tears of aquarius mix"
3. NEVER EVER "Original Mix"

Information

"NEVER EVER" is Hamasaki Ayumi's 21st single. It was used as the Kirin Beverage "Supli" CM song. The single was released three weeks before her first best album, A BEST. Much like the album, Hamasaki did not want to release this single so soon but was pushed by avex trax. This single reached #1 on the Oricon charts and charted for 12 weeks. It sold 756,980 copies, becoming the #16 single of 2001. It was certified Double Platinum by RIAJ.

The third track SEASONS "H-H remix" is used in almost every concert before a special performance. In 2007, due to the popularity of the song, it was released as a digital single and reached #3 in the mu-mo downloads chart.

Live Performances

Hamasaki Ayumi promoting the single.

• [2001.03.09] MUSIC STATION
• [2001.03.10] CDTV
• [2001.03.19] HEY! HEY! HEY! MUSIC CHAMP
• [2001.06.22~07.07] ayumi hamasaki DOME TOUR 2001 A
• [2001.12.31] ayumi hamasaki COUNTDOWN LIVE 2001-2002 A
• [2002.04.27~06.16] ayumi hamasaki ARENA TOUR 2002 A
• [2003.10.09~31] A MUSEUM ~30th single collection live~
• [2006.12.30~31] ayumi hamasaki COUNTDOWN LIVE 2006-2007 A
• [2007.03.02] MUSIC FIGHTER
• [2011.05.07~10.13] ayumi hamasaki ~POWER of MUSIC~ 2011 A
• [2011.12.29~31] ayumi hamasaki COUNTDOWN LIVE 2011-2012 A ~HOTEL Love songs~
• [2014.05.30~07.06] ayumi hamasaki PREMIUM SHOWCASE ~Feel the love~
• [2017.05.13~07.17] ayumi hamasaki Just the beginning -20- TOUR 2017

Song Information

Lyrics

Hamasaki Ayumi

Music

CREA

Other Information

Original mix

Arrangement: CHOKKAKU

Programming: CHOKKAKU

Keyboards: CHOKKAKU

Guitars: CHOKKAKU

Mixed by Morimoto Koji

Arranged by Akimitsu Honma

Arrangement: Honma Akimitsu

Orchestra Arrangement: Teho

Horn: Fujita Otohiko

Strings: Konno Hitoshi Quartet

Trombone: Shishiuchi Kanade

Trumpet: Kawakami Teppei, Nakano Yusuke

Music Video

PV Shot

The music video for "NEVER EVER" was directed by Takeishi Wataru. It features Hamasaki standing against a maroon coloured backgroud with clouds. In the video it shows Hamasaki behind a fence with her hands chained.

The music video was not released as a full lengthed track; it was only filmed one part of the song as a promotional clip.

Credits

Click "Expand" for more details:

• produced by max matsuura
• written & composed by ayumi hamasaki

• Sound Produced by Naoto Suzuki

• Production Assistant: Yuka Akiyama (prime direction inc.)

• Mastered by Shigeo Miyamoto at FLAIR

• A&R Coordination: Yasuyuki Tomita (avex trax)
• A&R Supervisor: Nobuhito Ikehata (avex trax)
• Executive Supervisor: Katsuro Oshita (avex trax)

• Artist Management: Yuka Kikuchi (avex inc.), Junichi Kamitoku (avex inc.), Kouji Hashimoto (avex inc.), Ayumi Ogata (Premium Promotion)

• Artist Promotion: Toshiyasu Takahashi (avex trax)

• Sales Promotion: Kentaro Furusawa (avex distribution), Akihiro Terada (avex distribution), Yasuhiro Yamamoto (avex distribution)

• Advisory Producers: Ryuzo Shoji (to max); Yoshihisa Nagata (prime direction inc.), Ryuhei Chiba, Motohiro Abe (avex inc.)

• General Producer: Shinji Hayashi (avex trax)

• Specially Coordinated by Tom Yoda (avex group)

• Art Direction: Shinichi Hara
• Design: Shigeru Kasai (RICE)
• Creative Coordination: Naoki Ueda (avex trax)

• Photographer: Keita Haginiwa
• Stylist: Koji Matsumoto
• Assistant Stylist: Naoki 'monsieur' Ichimura
• Hair & Make up: CHIKA (artifata)
• Assistant Hair & Make up: Junpei 'Inocchi' Tanaka (artifata)
• Nail Artist: Kanako 'Bancho' Miura

Disambiguation

The following are the different versions of this song released throughout Hamasaki Ayumi's discography, listed chronologically.

NEVER EVER

Found on the I am... album as track #7. This is the standard version of the song, and it is often referred to as "Original Mix".

NEVER EVER "Yuta's prayer mix"

Found on the "NEVER EVER" single as track #2. This is a remixed version of the original song, by Nakano Yuta.

NEVER EVER "PROJECT O.T MIX"

Found on the "NEVER EVER" single as track #4. This is a remix version by PROJECT O.T.

NEVER EVER "Laugh & Peace MIX"

Found on the "NEVER EVER" single as track #5. This was remixed by Laugh & Peace.

NEVER EVER "Empty Pot Shuttlecock wood"

Found on the "NEVER EVER" single as track #6. Remixed by Uehara Kikou.

NEVER EVER "nicely nice hot stab remix"

Found on the "NEVER EVER" single as track #8. This is a remix by Sato Seiki.

NEVER EVER "tears of aquarius mix"

Found on the "NEVER EVER" single as track #9. It was remixed by Ambient7.

NEVER EVER "Original Mix" (Instrumental)

Found on the "NEVER EVER" single as track #10. This is the vocal-less version of the original song.

NEVER EVER "Dub's Uncategorized Mix 001"

Found on the "Endless Sorrow" single as track #5 and on the "NEVER EVER" vinyl as track #1. This is a remix by Izumi "D·M·X" Miyazaki.

NEVER EVER "Jonathan Peters Radio Mix"

Found on the "Dearest" single as track #3. This was remixed by Jonathan Peters.

NEVER EVER (Eurobeat Mix)

Found on the SUPER EUROBEAT presents ayu-ro mix 2 remix album as track #7. This is a remix by Dave Rodgers.

NEVER EVER "Non-Stop Mega Mix Version"

Found on the ayu-mi-x 4 + selection Non-Stop Mega Mix Version remix album as track #8. This is a mixed version between "Dub's Uncategorized Mix 001" by Izumi "D·M·X" Miyazaki and "Jonathan Peters Remix" by Jonathan Peters.

NEVER EVER (Acoustic Orchestra Version)

Found on the ayu-mi-x 4 + selection Acoustic Orchestra Version remix album as track #2. This is an orchestral version of the song, arranged and mixed by CHOKKAKU.

NEVER EVER "Decoy & DJ Bonka remix"

Found on the ayumi hamasaki RMX WORKS from Cyber TRANCE presents ayu TRANCE 3 remix album as track #9. This is a remixed version by Decoy & DJ Bonka.

NEVER EVER (Arranged by Akimitsu Homma)

Found on the ayu-mi-x 7 -version Acoustic Orchestra- remix album as track #6. It has an orchestral arrangement by Honma Akimitsu.

NEVER EVER - ayumi hamasaki ~POWER of MUSIC~ 2011 A ver.

Found on the ayumi hamasaki ~POWER of MUSIC~ 2011 A LIMITED EDITION live album as track #11. This is the live recording of her performance on the ayumi hamasaki ~POWER of MUSIC~ 2011 A tour.

External Links

• Oricon Profile: Single | Vinyl
• ayu's Official YouTube Channel: MUSIC VIDEO | "Original Mix" | "Instrumental" ver. | "Yuta's prayer mix" | "PROJECT O.T MIX" | "Laugh & Peace MIX" | "Empty Pot Shuttlecock wood" | "nicely nice hot stab Remix" | "tears of aquarius mix" | "Dub's Uncategorized Mix 001" | "Jonathan Peters Radio Mix" | "~POWER OF MUSIC~ 2011 A" live ver. | "A COMPLETE" Remastering ver.